Brand identity matters. Visually, it’s what your customers and potential customers are presented with when they come across your platform. Aligning your branding across all channels helps you to stand out from the competition and encourages people to use your product.
Learn how you can maintain a cohesive brand identity with your new derivatives DEX, even when you’re using a ready-to-deploy solution like ApolloX DEX Engine.
The ApolloX DEX Engine Customization Advantage
ApolloX DEX Engine is a one-stop decentralized derivatives trading solution for any business looking to launch their own decentralized derivatives exchange. Enterprise-ready and built for scale, ApolloX offers your users a smooth and secure perpetual trading platform.
We know how important it is for users to recognize the platforms they are trading on, whether for a sense of community or for security reasons. Thus, the ApolloX DEX Engine includes a fully customizable frontend interface that helps you maintain brand consistency, so that you can effectively engage your users.
What are Flexible Configurations?
Flexible Configurations are a range of custom options in-built into the ApolloX DEX Engine solution. These include unique colour palettes, font styles, customization themes and more. Flexible Configurations allow you to showcase your distinct brand identity.
Boost your brand with ApolloX DEX Engine Customization
Improve brand recognition
Colours are important in branding. In fact, using a signature colour can increase brand recognition by 80%.
Look at the following set of images. The first image shows a trading platform, while the second shows its new derivatives DEX, powered by ApolloX DEX Engine. Information identifying the platform has been obscured.
Without mentioning the platform’s name, you may easily identify this as PancakeSwap, the most popular AMM DEX on BNB Chain. Note that the colour palette in the second image: PancakeSwap Perpetuals adheres to that of the first image — a branding characteristic of PancakeSwap.
The new DEX also shows a rabbit icon on the customized slider, a nod to the PancakeSwap brand which heavily features rabbit characters.
Retain brand elements like brand colours and brand assets on the frontend so that your users can easily recognize your new DEX.
Native DEX Experience
Your DEX may leverage on ApolloX’s architecture to offer perpetual trading, but ApolloX DEX Engine promises minimal disruption to the trading experience.
Take LaunchZone, an ApolloX DEX Engine partner, for example. The entry link to LaunchZone’s new derivatives DEX is placed in a prominent position — indicated as ‘Futures’ in the main dropdown menu, and is accessed directly from their landing page.
Clicking on ‘Futures’ brings users to the LaunchZone derivatives DEX, which utilizes LaunchZone’s colours and branding. In addition, its domain name https://lz.finance/futures (see how similar this is to https://lz.finance/swap, its core swap trading offering) makes LaunchZone Futures appear like a native platform function.
Like LaunchZone, provide direct access to your new DEX via your platform and employ a branded domain name so that your users get a native DEX experience.
Community engagement opportunities
Make use of Flexible Configurations to spark conversations with your users and open up a new channel of engagement opportunities.
Consider ApeSwap’s new derivatives exchange, ApeSwap Pro, powered by ApolloX DEX Engine. Combining ApolloX’s sophisticated trading interface and ApeSwap’s branding, ApeSwap Pro positions itself as a pro trading option targeting more advanced users in the community.
Your unique, branded DEX can help you create high-engagement touchpoints to connect with your customers. More importantly, you now have countless opportunities for drawing in new users and encouraging existing users to participate in your ecosystem.
With ApolloX DEX Engine, align your DEX interface in your brand’s look and feel and you’ll be on your way to delivering a fantastic trading experience.
Ready to submit your application to create your own DEX?
Set up your DEX in a few days
Whether your business wants to expand into the derivatives market, cater to both beginner and pro traders in your user base, or even add more use cases to your native token (ask us about this!); ApolloX DEX Engine promises a fuss-free, ready-to-deploy experience. Furthermore, you can expect marketing and customer support from ApolloX to ensure a smooth onboarding.
3 Simple Steps
- Fill in the application form and submit
Our dedicated support team will review each submitted application with care. Successful applicants will be guided to proceed to the next step.
- Create your own domain name
Before you start, help your users easily identify you by creating your branded domain name.
- Download our proprietary SDK and customize it according to your preferences
Customize the ApolloX DEX Engine SDK to better cater to your business needs. After mandatory testing, prepare for launch.