Your business has onboarded ApolloX DEX Engine and launched a new decentralized trading platform. You have a viable product, now what?
Marketing your new platform, powered by ApolloX DEX Engine
ApolloX DEX Engine is a one-stop decentralized derivatives trading solution for any business looking to launch their own decentralized derivatives exchange. Enterprise-ready and built for scale, ApolloX offers your users a smooth and secure perpetual trading platform.
Learn how you can organically grow your crypto derivatives business with these three marketing tips.
1. Ensure consistent branding
Make use of the ApolloX DEX Engine customization advantage. As a DEX Engine partner, enjoy a fully customizable frontend interface to help you accurately reflect your brand colours, logos and assets. Having a recognizable brand image encourages your users to try your product.
PancakeSwap Perpetuals trading interface is specially customized to fit PancakeSwap’s unique branding
Before the launch of your new platform, generate some hype via an announcement or even a small giveaway. Market it the way you want for some excitement. Not sure how to do so? The ApolloX team will be able to assist with end-to-end marketing support from planning to execution.
LandChronicle teases its LAND-EX trading platform, powered by ApolloX DEX Engine
Aspiring CeDeFi platform Velo announces Velo Perpetuals, powered by ApolloX DEX Engine
2. Provide useful educational content
Educating your users about your new product is key to generating continued interest. Crypto derivatives trading can be complex to beginner traders or spot traders. ApolloX can help you with this.
When your business onboards with DEX Engine, you will gain access to an exclusive Marketing Playbook prepared by ApolloX. The Playbook is a step-by-step guide on how you can promote the launch of your new DEX and educate your users with engaging short-form content. Design assets and infographics are included so you don’t have to reinvent the wheel. Pop in your logo and you’d be good to go.
Easily repurpose the information into short-form content and help your users learn more about derivatives trading. Some examples include:
- What are perpetual futures?
- How to deposit?
- What is Multi-Assets Mode?
- How do you prevent liquidations?
- What is grid trading?
Example of educational content for users, prepared by ApolloX
As ApolloX DEX Engine continues to innovate, expect new and improved functions to better the user experience. For example, ApolloX recently pushed out a unique Chat Room function that has gone live on select DEX Engine partners’ platforms. Remember to keep your users in the loop and tell them how they can benefit. Refer to BabySwap’s announcement for a prime example.
BabySwap Perpetual announces new Chat Room function
3. Actively launch user campaigns
Help your users put what they have learned to good use by holding user campaigns. As a DEX Engine partner, you will receive sample campaign formats to supplement your growth strategy, no matter if your business has experience in crypto derivatives or not.
User campaigns are a great way to raise awareness of your platform and convert new users, with a relatively low cost. They are also a great channel to chart interest, so that you can adjust your marketing strategy as needed.
DEX Engine partners SafePal and ApeSwap Pro hold trading campaigns to encourage user growth
With ApolloX DEX Engine and the ApolloX team’s support, be well on your way to establishing a presence in the thriving crypto derivatives market.
Ready to submit your application to create your own DEX?
Set up your DEX in a few days
Whether your business wants to expand into the derivatives market, cater to both beginner and pro traders in your user base, or even add more use cases to your native token (ask us about this!); ApolloX DEX Engine promises a fuss-free, ready-to-deploy experience. Furthermore, you can expect marketing and customer support from ApolloX to ensure a smooth onboarding.
3 Simple Steps
1. Fill in the application form and submit
Our dedicated support team will review each submitted application with care. Successful applicants will be guided to proceed to the next step.
2. Create your own domain name
Before you start, help your users easily identify you by creating your branded domain name.
3. Download our proprietary SDK and customize it according to your preferences
Customize the ApolloX DEX Engine SDK to better cater to your business needs. After mandatory testing, prepare for launch.